If you blend in, it becomes mediocre

Jacqueline Smit
Supervisory Board VAR, Advisory Board positions
Founder Rockportink
Former CEO Radio 538 and CCO TMG, ExCo Microsoft Netherlands

NGL International
Executive Coaching

My personal belief is “if you blend in, it becomes mediocre”. And it becomes contra productive when it comes to diverse and inclusive cultures. My coaching is based on my own path in mind and the strong belief that we need people who stand out. Together we look at the barriers or patterns that makes leadership ineffective and average. The added value for the company thrives on authentic and intrinsic motivated people.

Jacqueline has more than 30 years of experience in diverse leadership roles in Tech and Media Industry. Responsible for transforming and redesigning businesses and commercial organizations. She has initiated or has been involved in innovation, transformation and solution-based thinking: always looking for new ways and challenging current patterns and limiting beliefs in companies and people. Her ultimate achievement within leadership roles is transforming incumbent businesses to a new future route with a purpose and based on the DNA of the company.

In the years at Microsoft the challenge was to bring new thinking to the subsidiary and to change the perspective to an outside-in one. Jacqueline was part of the executive team that took on this challenge, building a dynamic consumer-oriented culture and proposition. The last years she has been working in the Media Industry, building sustainable businesses based on new digital models.

Currently, Jacqueline focusses on bringing companies and teams towards a strategic and people-based future. Next to this, she is Non-Executive and Advisory Board member at VAR (commercial Body of the VRT), Member of the Advisory Board IAB (Digital Industry Trade Body), Member of the Board at ReNature (agriforestry), and Boardroom Consultant at SeederdeBoer.

Author of Omnient Leadership Model. This model is an approach to leadership based on Transactional Analysis and Systemic approach in Leadership.


  • Strategic Business Development
  • Media & Technology consultant
  • Systemic coaching
  • Team Dynamics
  • Change management

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