What’s the use of running if you are not on the right path?

Annelies van Zutphen
Vice Chair of the Supervisory Board of NLO, and Supervisory Board at United Retail and Berenschot
Former Managing Partner BCG

NGL International
Executive Coaching

My aim is to help you, the new generation leader, discover your own path towards optimal performance. Whilst thinking through the challenges you are facing, we will ensure that we ‘keep it real’ and you can be congruent and authentic to your beliefs and ambitions.

Annelies has almost 25 years of experience as a strategic advisor and commercial director with a clear passion for retail and consumer facing industries.

The wealth of experiences at both McKinsey & company and the Boston Consulting Group have made her a rounded strategic counsellor. It has brought her a deep understanding of what it takes to become successful ánd remain relevant, as a business, but more importantly as a high performing individual.

Annelies currently is the Vice Chair of the Supervisory Board of NLO and a Non-Executive Director at United Retail and Berenschot.

As an executive coach, Annelies brings strong problem-solving skills to the table as well as hands-on business experience in retail and consumer facing businesses. As a pragmatic person, Annelies will make things tangible and concrete.  She has a focused, energetic, and practical edge to her coaching, helping individuals develop the awareness, confidence and motivation for change.

“My coaching journey and working with Annelies made us connect on a much deeper level than I expected upfront. Already in one of the first sessions we had a deep and personal conversation about inspirational leadership whilst keeping focused on the (financial) results. By listening genuinely and asking the right questions Annelies gave me new insights on how to deal with expectations and dynamics in a complex business environment. We really talked. Sometimes confronting, but every time it provided valuable insights.”
–      Martin Vlak, Managing Director Specialty Resins at DSM


  • Strategy to implementation
  • Retail & FMCG
  • Stakeholder management
  • Performance management
  • Family owned & State owned
  • PE / Venture Capital

Meet our executive coaches

The carefully selected team of NGL Executive Coaches are unconventional experts with either personal experience in C-suite roles or with a proven track record as a senior Executive Coach.
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